Calling all baby bumps: Greenwich, CT based maternity active wear brand FIT2BMOM is excited to announce itâ€™s debut for Spring 2009. Founded by entrepreneur, fitness instructor, and mother-of-two Christine Lavin, FIT2BMOM provides expecting women with stylish, supportive active wear that can be worn for both exercise and leisure. Hitting stores this March in select boutiques and online retailers throughout the U.S., pieces will retail at a suggested price point of $49.00 – $79.00.
Versatility sets FIT2BMOM apart from the rest of the maternity-set. FIT2BMOM maternity active wear inspires a woman to embrace a fit, active lifestyle throughout her pregnancy and beyond, with functional-yet feminine clothing that both performs and pampers. Designed with technically-innovative Supplex fabric, the line combines the necessary moisture wicking properties that keep the body dry and cool during exercise, with the desired comfort and softness of leisure wear.
Many maternity lines design clothing with excess fabric or drape, leaving women with the bothersome (and wallet draining) task of finding items for specific stages of pregnancy. FIT2BMOM simplifies the process by designing each piece with versatile features that contour to a womanâ€™s shape, ensuring a perfect fit throughout all stages of pregnancy and beyond.
Tops and tanks feature 360-degree built-in shelf bras, adjustable straps and drawstring side-seam shirring that expands and shrinks alongside a growing or post-baby bump. Pants, shorts and skorts offer roll-down waistbands to appease â€œover the bellyâ€ and â€œunder the bellyâ€ women alike, while flat seams eliminate bothersome chafing. An innovative seam reinforcement technique in all pieces guarantees a stronger, longer lasting garment.
Upon checkout in the â€œwhere did you hear about usâ€ option, Readers of The Fashionable Housewife can enter promo code TFH09 to receive 1 complimentary â€œGet Fit Kitâ€ containing a FIT2BMOM drawstring gym bag and moisture-wicking headband on all orders placed between 3/19/09 + 4/15/09.
Visit FIT2BMOM.com >>