Are you looking for some cute girls dresses for your daughter? Look no further! Laura Ashley is launching 12 styles to four major department stores this spring, including Lord & Taylor and select Dillard’s stores, the debut collection was carefully crafted in collaboration with veteran design house Pastourelle. The two companies are enjoying customer enthusiasm and are busy putting the finishing touches on the upcoming holiday collection.
Laura Ashley girl’s dresses have been sought after since their introduction in the late 1960’s. Offering mothers and daughters a contemporary twist to classic style, the refreshed range captures the essence of the brand in playful palettes, sweet florals and soft fabrics. “We are excited about customer and buyer feedback,†said Vice President of Licensing Penne Cairoli. “The line is beautifully fresh and has been featured in both trade and consumer media.†The hydrangea dress is even inspiring wedding looks for flower girls as seen in the March issue of Bride’s magazine.
Check out this cute little dress!
Hydrangea cotton voile dress as seen in Bride’s Magazine. Available at Lord & Taylor and select Dillard’s stores. MSRP from $48. Multi floral cotton chintz dress available at Off 5th and select Dillard’s stores. MSRP from $48.
About Laura Ashley
Laura Ashley, Inc., headquartered in Fort Mill, S.C., focuses on licensing the Laura Ashley brand name in North and South America. The company strives to be the ultimate destination brand for home furnishings, women’s wear and children’s wear. Current licensees include Russell Newman, Hollander Home Fashions, and The Bon Ton. For additional information visit www.lauraashley-usa.com.
