When we received information about JCPenney launching a Virtual Dressing Room for Back to School shopping: Augmented Reality. This is intriguing if you are new to the concept. Amazing what can be accomplished with all the technology at our finger tips. Even though this new virtual dressing room is geared towards teens, I think we moms will like it just as much as the younger generation. After all, it is the fashion wave of the future. Well, present actually.
The virtual dressing room is JCPenney’s new marketing project geared towards teens. I think it is pretty ingenious for them to partner with Seventeen magazine to get this new virtual dressing room launched. I know my older girls thought it was pretty cool to use the virtual dressing room!
Olsenboye is the brand by Mary Kate and Ashley Olsen that is available exclusively at JCPenney for teens. You can see more details on the fashion inspiration for the Fall lookbook at http://olsenboye.com/. Olsenboye fashion attire is available exclusively at JCPenney.
JCPenney has also launched a teen hub at http://jcp.com/teen where teens can shop all of the Back to School styles and check out some video hauls to get advice from other teens.
Enjoy sharing with our friends and exploring these new items from JCPenney.