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In the digital era, news and information has become omnipresent. According to the McKinsey Report, â€œan average consumer relies on 16 different branded online news sources a day with many people spending between one to two hours daily searching the Web for news.â€ For women, the Internet is one of the fastest growing sources of health and beauty information. More than ever, women are empowering themselves with the knowledge and awareness to make healthy and safe decisions about their own wellbeing.
â€œWomen are embracing the concept of the informed consumer and using their Web-surfing skills,â€ says Julie Springer, President of EndlessBeauty.com, the first health and beauty Web site that focuses on a healthier approach to beauty. â€œThe Internet gives women a desire to learn, and they are constantly seeking out new and interesting sites.â€
EndlessBeauty.com is the first health and beauty website that focuses on a healthier approach to beauty. Founded in 2009, EndlessBeauty.com provides important and engaging content across multiple relevant digital platforms preferred and visited by women: web, mobile device, video, and social media. For more information, please visit www.endlessbeauty.com.
For those seeking a reliable and responsible digital experience, EndlessBeauty.com provides women with multiple digital platforms that connect them with a community of beauty and health experts. This revolutionary new site allows women around the world to connect, share ideas, and seek advice.
According to Julie, â€œthe Internet has become a go-to source for women looking to educate themselves on various topics relating to their health and wellness. This never-ending flow of information can be daunting. EndlessBeauty.com aims to provide our members with content that helps them look and feel their best, regardless of their age or life stage.â€
BeautyVisionâ„¢: EndlessBeauty.comâ€™s YouTube Channel
Launched in August 2010, Beauty Vision is EndlessBeauty.comâ€™s branded YouTube Channel. It features how-to videos, celebrity coverage via global correspondents, and product reviews/trend forecasting by EndlessBeauty.comâ€™s content partners.
EndlessBeauty.comâ€™s BeautyCalls iPhone App
Launched in March 2010, EndlessBeauty.comâ€™s Beauty Calls iPhone App provides users with â€œBeauty Momentsâ€ beauty tips and â€œBeauty Saverâ€ digital coupons. The â€œBeauty Saverâ€ function is the first-to-market digital coupon targeted to women that is redeemable at the point-of-purchase and incorporates barcode functionality.
Beauty Calls is available through the iTunes App Store for 99 cents and features a virtual beauty consultation based on the userâ€™s profile, customized to their unique attributes. Beauty Calls is also available as a free App, offering both â€œBeauty Momentsâ€ and â€œBeauty Saverâ€ features.
EndlessBeauty.com Upcoming Monthly Themes
September: Body Image
Every fall season designers introduce their new Spring Collections to a host of beauty and fashion insiders. With so many uber-thin models in the spotlight, women inevitably are exposed to body images that are unrealistic to achieve. EndlessBeauty.com has taken note and placed a focus on Body Image for the entire month of September. Content will include:
o Skincare, hair and beauty secrets from women paid to look good: models
o Body confidence tips from women in the spotlight
o Non-invasive plastic surgery: is it really gentler on your body than the traditional kind?
o Body image in your 20s v 30s: how it radically changes
o The scary truth about foreign plastic surgery
o Which body has the best sex?
October: Breast Cancer Awareness Month
One out of every eight women will be diagnosed with breast cancer, and far more will be affected by it. Luckily, breast cancer is one of the most widely-supported womenâ€™s issues, and EndlessBeauty.com will spend the month of October exploring the emotional, social and consumerist effects of breast cancer. Content will include:
o The state of breast cancer research: is a cure even possible?
o Product roundup (must donate 90-100% of profits)
o Are there “pink” breast cancer products that support the cause but contain carcinogens?
o We talk to a woman who has now had breast cancer twice â€“ 13 years apart
o Natural health and lifestyle changes that are thought to lower breast cancer risk
The Experts Behind EndlessBeauty.com
EndlessBeauty.com has tapped into some of the health and beauty industryâ€™s top experts to create a â€œPanel of Expertsâ€ to advise on industry matters, provide content, and help set the tone of EndlessBeauty.com
About Julie Springer, EndlessBeauty.com President and Co-Founder
With almost 10 years of experience leading the high-profile public relations efforts and branding for Fortune 50 companies, Julie finally found her passion in the health and beauty industry and achieved her dream in March 2010 when EndlessBeauty.com went live; a health and beauty website that advocates for a healthier approach to beauty.
A one-time model and fitness instructor, Julieâ€™s enthusiasm for wellness helped shape her ideology on the importance of a healthy lifestyle having a direct effect on beauty. At EndlessBeauty.com, Julie serves as President and Chief Operating Officer overseeing the companyâ€™s day-to-day operations, P&L and strategy.