This fall, Macyâ€™s invites you to â€œFind Your Magicâ€ with their latest campaign.
Harnessing the power of the magical Macyâ€™s brand, the campaign aims to dazzle and delight customers. With a new iconic television spot, magic in-store elements, and an engaging online destination at www.macys.com/findyourmagic, Macyâ€™s has created a sense of fantasy with fresh and fun experiences for customers every day. More details below:
â€œFind Your Magicâ€ TV Commercial â€“ On September 12th, Macyâ€™s revealed their most ambitious commercial yet showing the inner workings of the magic of Macyâ€™s. The spot features celebrity designers including Sean â€œDiddyâ€ Combs, Tommy Hilfiger, Jennifer Lopez, Rachel Roy, Jessica Simpson, Martha Stewart and Donald Trump.
â€œFashion Director Daily Fashion Challengesâ€ â€“ Coming back again, Macyâ€™s is inviting users to take part in the Fashion Director Daily Fashion Challenges for a daily chance to win $100 Macyâ€™s gift cards online and at participating locations.
Macys.com/findyourmagic â€“ The enchantment of the campaign also extends online at www.macys.com/findyourmagic. Featuring fall fashion previews, Macyâ€™s Fashion Director hosted by Clinton Kelly, magic videos with style tips and great finds, as well as other fun behind the scenes content – the site is the home base for virtual acts of magic.
Macyâ€™s Shopping Bag Dress Displays – To drive the magic bag message in-store, Macyâ€™s is displaying over the top dresses made entirely from the shopping bag that measure approximately 10 feet high at 100 Macyâ€™s locations nationwide!