MACY’S BELIEVE holiday campaign was inspired by the New York Sun’s famous “Yes, Virginia, there is a Santa Claus†editorial from 1897 and includes letter-writing “Believe Stations†in Macy’s stores across the country. For each letter received, Macy’s will donate $1 to the Make-A-Wish Foundation, up to $1 million. For more details, please visit www.macys.com/believe […]
Macy’s BELIEVE Campaign in Partnership with Make-A-Wish Foundation
Macy’s BELIEVE campaign builds on the great success of last year’s holiday effort to support the Make-A-Wish Foundation®. Macy’s is adding to the spirit of “Believe†with a national Santa Tour, an honorary National Believe Day, a “Yes, Virginia†animated special, and a new TV commercial featuring Queen Latifah. The nostalgic holiday campaign was inspired […]
