This is just a heads up that “National Learn-to-Read Challenge” Launches August 16 and children’s TV personality and celebrated Mom Blogger Miss Lori is going to help get kids excited about reading through educational online games.
Beginning on August 16 and continuing through September 30, 2010, Blake Publishing and Reading Eggs will launch the first-ever “National Learn-to-Read Challenge.” For six weeks, children from the ages of 3 to 7 will be able to sign up for free, at ABCReadingEggs.com (www.abcreadingeggs.com), and participate in this national literacy event for youngsters.
The goal of the Challenge is for parents to register at least 50,000 children and start them on their journey to becoming great readers. Children’s Television personality and celebrated mom blogger Miss Lori is serving as Ambassador of the Reading Eggs “National Learn-to-Read Challenge,” which promotes the importance of reading as a vital educational building block.
“When a child learns to walk they inhabit their environment…when a child learns to read, they inhabit the World,” said Miss Lori. “By
employing the equation ‘enrichment + encouragement = accomplishment, the Reading Eggs program is not only good literacy, it’s also great math.”
According to the National Research Council, children’s reading skills affect how they learn and will ultimately influence their chances for success. Youth who have not developed basic literacy by the time they enter school are 3-4 times more likely to drop out in later years, according to the National Adult Literary Survey, U.S. Department of Education.
“We created Reading Eggs as a unique, fun online world where children learn to read,” said Matthew Sandblom, Managing Director of Blake Publishing. “Reading Eggs supports each child’s learning by offering individual, one-on-one lessons that allow youngsters to progress at their own pace. We’re excited to share the program for free with 3-7 year-olds nationwide during the Challenge.”
The Reading Eggs program, created by a highly experienced team of early childhood educators, writers and program developers, focuses on a core reading curriculum of phonics and sight words, using skills and strategies essential for sustained reading success. It supports what children learn at school to help them continue to improve. With interactive animations, games, funny songs and lots of rewards, Reading Eggs motivates children to return to the program again and again.
Reading Eggs, which launches in the United States this summer, has received rave reviews from teachers, parents and even children who previously struggled with reading. In fact, a recent survey of more than 700 teachers shows that 97.2% would recommend the program to other teachers. Additionally, 99.6% of parents said they would recommend the site to their friends and 93.4% note an improvement in their child’s ability to read since they started using the program.
You can visit Reading Eggs at www.abcreadingeggs.com and follow Miss Lori on twitter at @misslori.
About Miss Lori
Miss Lori has been a National family treasure ever since she burst on the scene hosting the PBS Kids Preschool Block from 2006-2009. But even before her work with PBS Miss Lori was a family favorite because of the programs and media she offers with her company Miss Lori’s CAMPUS. Through MLC Miss Lori recorded her CD “Music n’ Movement TOGETHER!” a winner of the 2008 iParenting
Greatest Products Media Award, produced her family favorite DVD, “Activate & Be Great!”, and for the last three years she has regularly teamed up with WTTW-PBS Kids Chicago for her literacy and health tours. Education and Health are always on Miss Lori’s mind. Previously Miss Lori was an Ambassador for The American Academy of Pediatric Dentistry’s Healthy Smiles, Healthy Children
Campaign. This summer she is serving as an Ambassador for the American Heart Associations GoRed For Women BetterU Program. As well, WTTW PBS Kids will be airing Miss Lori’s self produced Miss Lori’s CAMPUS interstitials promoting her mission to improve the overall health and wellness of children and their families through education and activity. Always ahead of the curve Miss Lori is very active in social media. She is a highly regarded Blogger, serving on the board for Bloganthropy. Her insightful thoughts about life, parenting and community are as real as her music. As a “Marketainer” Miss Lori leverages her celebrity, and her acute understanding of the needs of families, to strengthen the bonds between consumers and brands through live and social media based events. Find her at MissLori.TV, ChicagoMomsBlog.com, WeAreTheRealDeal.com, YoungChicagonista.com, on Twitter and Facebook. For more information about all that Miss Lori is doing for her family and yours visit her performance website at www.MissLorisCAMPUS.com. SMILE On!